Elevate Every Layer 🎨

Southern cakes with soul, celebration layers with heart, and the kind of frosting that makes you close your eyes. Baking like family gatherings used to—rich, welcoming, and worth every calorie.

slice of jungle theme cake showing chocolate sponge and orange cream layers

Jungle Theme Cake

Whole strawberry cheesecake with graham cracker crust and shiny strawberry topping

Strawberry Cheesecake

Slice of princess cake showing layers of sponge raspberry jam and cream

Princess Cake

A rustic slice of peach dump cake with golden crust on a white plate

Peach Dump Cake

slice of classic retirement cake with smooth fondant and dense crumb

Retirement Cake

Slice of fresh strawberry sheet cake with pink frosting on a white plate

Fresh Strawberry Sheet Cake

Slice of moist pumpkin spice cake on a ceramic plate with autumn leaves in background

Pumpkin Spice Cake

Rustic flag cake topped with fresh blueberries and raspberries

Flag Cake

DISCOVER YOUR NEXT CELEBRATION

Y’all come find your perfect cake—whether it’s Sunday dinner, birthday celebrations, or just because it’s Tuesday and you deserve something sweet.

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WILEY JESSE DANIEL 1
Jesse Wiley
Founder of Flavor
Jesse’s love for baking started in a Virginia kitchen where love was the most important ingredient. With a passion for Southern cakes that bring families together and a gift for rich, soul-warming flavors, he’s sharing the desserts that turn ordinary days into celebrations—one buttery layer at a time.
MEET THE BAKER

Pull Up a Chair

Jesse's Southern Kitchen Newsletter

Every week, Jesse shares cake recipes that taste like family reunions, baking tips passed down through generations, and the kind of kitchen hospitality that makes everyone feel at home. Y'all are invited.